NYC Photo Shoot: Part 2

October 18, 2009 by · 2 Comments 

Note: This is the second of two entries on the myWallaby 2009 Launch Photo Shoot (see Part 1), which took place in Central Park and the Upper East Side of Manhattan in late May.  We’ve been meaning to post this entry for a while, but it seems we always got caught up in other things. However, we feel that it tells an important part of the myWallaby story, so we think it is better late than never.

Part 2: The Shoot

We knew from the beginning that we had to make the most of our photo shoot, not only because of the cost, but also because the pictures would serve as the face of our company and product. As such, we decided that we didn’t want to skimp on the photography. We ended up hiring a true New York City photographer — Stavros Panopoulos. If you’re looking for someone who has real artistic talent and is as comfortable on the streets as he is in the studio, Stavros is the right guy for you.

IMG_1255-1The day of the photo shoot turned out to be just perfect. Even though the local forecast predicted rain, the skies miraculously cleared up and the temperature was ideal (as we learned) — not too cold to make people uncomfortable, but also not too hot or muggy to affect the models’ hair.

While we had some ideas going into the shoot of the kinds of scenes we wanted to capture, we learned the importance of just going with the flow and recognizing opportunities as they presented themselves. For example, the picture of the girls sitting on the steps of a brownstone on the “my” Wallaby page was totally unplanned. What started out as an impromptu respite for the girls as they waited for lunch to arrive, ended up being a great photo opportunity, thanks to Stavros’ eye.

Another nice thing about the photo shoot was the reaction of passersby. We heard a lot of comments about how nice the bags looked and how we had to get them in this or that store. It was just the boost Myriam and I needed as we stared to enter the final stage of development. It made us feel like we had something that would be successful, especially since the feedback wasn’t given by family or friends, but rather by impartial strangers.

The day after the photo shoot we met at Stavros’ studio in the fashion district and shot for almost six hours. We were amazed at the attention to detail that was necessary to get every shot just right. Check out a few more of the behind the scene shots below. We hope it will give you a glimpse into the atmosphere surrounding what was a fun and important moment for myWallaby.

Special thanks goes out to all our friends for their help in making our first photo shoot a huge success. And especially to our models, who epitomized just the kind of girls we envisioned using our product!

NYC Photo shoot – Part 1

July 5, 2009 by · 1 Comment 

We recently held a photo shoot on the streets of Manhattan to capture some pictures of the Agile Bag for use on our website and future marketing materials. It was exciting, not only because it was the first photo shoot my wife and I have been involved with, but also because it was the first time our bag would be seen in public. This entry will be the first of two that will document how it all came together.

Part 1: Preparation

The first thing we had to determine was where the photo shoot would take place. There were really a lot of different possibilities given that we live in NYC. While we were developing the bag, we had envisioned an advertisement of a group of girls dressed up for a tea party, complete with accompanying myWallaby bags and dolls. This would not only show the bags on the girls, but it would also let us show the bag on the ground in the sitting position too. In addition, we thought it would also be nice to show other “about town” type shots, including girls out shopping, walking around town, at a playground, that sort of thing. Based on what we wanted for a backdrop, we decided on shooting in Central Park and the Upper East Side of Manhattan.

P1010105From the very beginning, we thought it would be great to get our friend’s daughters involved as “professional” models. While we may be a little biased, we felt that we were lucky in that our friend’s daughters were naturally beautiful and represented just the kind of girls we were looking for. So, we approached four of our friends and they were more than happy to help us out with the shoot.

The moms got into from the very first moment we mentioned the idea. Since we didn’t have the funds for wardrobe considerations, each mom helped out by emailing each other and us various outfit ideas. The moms even had their daughter’s strike poses with the outfits based on what we had described to them. The girls really enjoyed this as well and seemed to have a blast playing the role of models-for-a-day (see pictures to left and right of our models hamming it up for the camera). One mom even had her daughter in staged shots pouring tea and talking to imaginary friends. It was a real delight opening up emails and seeing what they were coming up with.

Besides capturing the images we needed for our website, we really wanted to make the photo shoot an event that the girls would never forget since they were helping us get our company started. We hired a professional photographer and a hair salon on the Upper East Side (see pictures below of the models getting the royal treatment at the hair salon). I think this helped get the girls in the right frame of mind for the shoot in that it really provided the royal treatment.